Product Marketing Made Easy.
Gain the foundational tools you need to Go-To-Market and fill gaps for your team with a Product Marketing Consultant.
What We Offer
Whether you have built a great product or you need to validate your product idea, product marketing helps align teams, communicate value, and drive revenue.
Product Enablement
Product Content
Analytics and Insights
Product Enablement
We understand that launching a new product is just the beginning. To ensure its long-term success, we offer a range of specialized services designed to empower your team and maximize your product's potential. From training and onboarding to sales enablement tools and resources, we equip your organization with the knowledge and tools necessary to effectively market, sell, and support your products. Partner with us and experience a seamless transition from product launch to ongoing success, with our product enablement services driving growth and customer satisfaction every step of the way.
GTM Planning
Sales Enablement
Product Education
Customer Journey
Positioning
& Messaging
Product Content Library
Channel Strategy
Persona Building
Product Content
Our product content services are designed to help you create impactful and persuasive content that tells the story of your products in a captivating way. Our team of experts crafts content strategies that not only educates but also inspires your customers to take action. With our product content services, you can effectively communicate the unique value and benefits of your products, building trust and enticing customers to make a purchase. Elevate your product marketing with our tailored content solutions and watch your sales soar.
Analytics & Insights
Our dedicated team of analysts utilizes advanced tools and methodologies to collect, analyze, and interpret data from various sources, providing you with actionable insights to drive your business forward. From customer behavior analysis to market trends and competitor benchmarking, our analytics services empower you to make data-driven decisions, optimize your marketing strategies, and identify untapped opportunities. With our expertise, you can stay one step ahead in a rapidly evolving marketplace, achieving measurable results and gaining a competitive edge.
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Customer Discovery
Dashboard Building
Keyword Research
Competitor Research
Our Work
Laine London's first of it's kind rental bridal boutique located in Atlanta, GA needed to bring their unique business model to a larger market. After conducting first party customer discovery using the Jobs to be Done framework, 3 personas became the foundation for product marketing.
Helena Consulting mapped the 18 month bridal journey before, during, and after the bridal dress decision to identify opportunities to create educational content. By creating content pillars, the lean team produced a robust content calendar for blog and social media.
Helena Consulting onboarded growth and paid media agencies to further amplify and validate the content pillars.
SRP Lending needed to position themselves in the market against competitors to prepare for rising interest rates. Through market, competitor, and customer research we discovered SRP is a business partner rather than just a lender.
We revamped the website, started a valuable information mailing list, an annual State of the Industry event, and started pushing "Partner" messaging.
Attendance to the event skyrocketed, with many attendees expressing how much value beyond lending they receive from SRP Lending.
The Athlete's API (Applied Parallel Identity) launched their new coaching product due to high demand but lacked the foundational tools to execute targeted marketing campaigns. Working together, we built 8 customer personas complete with value matrixes, buyer roles, positioning and messaging for a Ideal Client Profile.
The ICP informed 80 blog posts, 8 marketing campaigns across 4 channels and countless social posts. A website revamp and e-book launch are now in the pipeline using these product marketing tools.
Food Locke Brands launched an anti-microbial product line for packaging and surfaces at the height of the pandemic. They needed to quickly establish credibility in an industry that had long established and deep pocketed players.
By positioning the science behind the technology and targeting specific verticals, we were able to showcase the benefits and options of the products. Their buyer personas were able to include Supplier Diversity due to their minority owned business status.
As a result, their sales team went to market with a product education library they could pick and choose to draft 1:1 sales presentation with no guess work and consistent messaging.
